Castbox is an award-winning podcast app that has more than 5 million users. Castbox offers podcast services across platforms like Android, iOS, App Watch, web and Alexa, which lets users stay in-sync. I joined the team as a Product Designer and UX Researcher mainly working on the apps. Here is a collection of shipped work during summer 2018.
Login Page
App version 7.37
Product Goal
To increase the conversion rate of new users, so as to improve the retention rate. (The conversion rate and retention rate are obviously positively correlated.)
My Input
Proposed design strategies and further solutions
Analysed competitors
Ideated UI solutions and content copy
Critiqued design
Produced the Hi-Fi sketch
To optimize the browsing and purchasing experience of the premium product of Wondery+
To increase the purchase conversion rate
Audiobook
Android version 7.34
Product Goal
To sort the Audiobooks of Castbox according to iTunes' classification of Audiobooks
To increase the the retention rate of people who like e-books
My Input
Analysed competitors
Ideated UI solutions
Critiqued design
Produced the Hi-Fi sketch
FAQ
Android version MVP
Background
The FAQ is for users who encounter problems, but the current design is not easy to navigate, and interactive bugs can easily make users lose patience and cause 1 star ratings.
Product Goal
Help users solve problems by themselves and show our sincerity.
Reduce the 1-star rating caused by bugs.
Help new users quickly learn about Castbox.
Establish connections with users and build trust.
To engage users in product iterations, thus enhancing user viscosity.
My Input
Proposed design strategies and further solutions
Analysed competitors
Create a new information architecture in Personal page and FAQ page.
Reworded the FAQ copy
Takeaways
This is only 1/3 of my work, stay in tune and see more work in the future!
How to Innovate in a complex product
Castbox has become a complex product so far. Every time we want to make changes, we must consider the existed system, guideline, development cost and maintenance cost. So when I give design solutions, I always give several ideas, including conservative solutions and some wildcat ideas. It's important to understand start points of other teams and communicate with them frequently.
